Free website tracking tools
Seven free checks for the tags a website depends on. Each looks at one page and says how sure it is of what it found and what it could not see.
Is the tracking there, and does it send?
Start with the conversion tracking checker for a quick read of a page. The four tools after it open the page in a browser and each goes deep on one platform. They share the visit, so one check can be read through any of them.
- Reads the HTML, no browser
Conversion tracking checker
A quick read of one page's HTML for GA4, GTM, Google Ads and the Meta Pixel, with one request and no browser.
- One visit in a real browser
GA4 checker
Which GA4 streams a page uses, where each is set up, and which events the browser sent.
- One visit in a real browser
Google Tag Manager checker
The GTM containers on a page, whether they load, and what the published version sets up.
- One visit in a real browser
Google Ads conversion tracking checker
The Ads tag, a conversion set up with its label, and a conversion request, kept apart.
- One visit in a real browser
Meta Pixel checker
Pixel IDs, whether Meta knows them, and which events the browser sent.
What do the tags do after the banner?
The same page, visited untouched, after Accept all and after Reject all, with what each tag sent in each.
- Three visits in a real browser
Cookie consent checker
Consent Matrix: three visits, and which tags sent data before a choice, after Accept all and after Reject all.
- Three visits in a real browser
Google Consent Mode v2 checker
The same three visits, read as Consent Mode: the four signals in each state, the default, the updates and when each was set.